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Starbucks = Womanhood: A lesson in brand experience
Oh, Starbucks…how I love you! I love you Starbucks because you never change. I don’t have to pretend to be something I’m not and you accept me as I am. Heck, I show up unshowered, still in my pajamas...
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Personal Branding Defined
Personal branding is traditionally defined as (thanks Wiki) the process where people and their careers are marked as brands. The personal branding concept suggests that success comes from...
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Stop hiding behind the camera! Make a video already!
Ta da! Here is the first (of many) videos for this blog. And I will preface it by saying/asking…everyone has to start somewhere right? Creating and sharing a video for the first time is pretty scary...
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Get Ready! Sewing Summit 2013 – Salt Lake
I am so excited to announce that I will be a guest speaker at this year’s Sewing Summit, a one-of-a-kind mix between a sewing retreat and a social media/blogging conference taking place in Salt Lake...
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Personal Branding: A beautiful, glorious mess
“Our personal brands are stitched together by the unique threads of a beautiful, messy, glorious story.” – ME
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Teens + Branding 101 = Awesomeness
I was honored to teach a Branding 101 class and social media to both high school and middle school students during the annual University of Colorado at Boulder’s Leeds School of Business, Business...
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Where Personal Self & Professional Self Collide
Personal branding and social media consulting www.oliviaomega.com
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3 Tips: Personal S.W.O.T. Analysis
If you went to business school or ever took a marketing class, then you know what a S.W.O.T analysis is. Traditionally, it is a structured planning method and strategic process used to evaluate the...
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Are people pinning from your site?
Here’s a quick and easy tip to find out if people are pinning information and graphics from your website or blog. Simply go to your Pinterest source URL. Boom! Example:...
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Monday Motivation – Using Spotify to Build Your Brand
Good morning Monday! I’m finishing up my morning routine and listening to my Monday Motivation playlist, looking forward to this new week and new opportunities to make an impact in my business and in...
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What does your style say about your personal brand?
I hate the phrase “don’t judge book by it’s cover”! What!? That’s just ridiculous! I always pick up a book based on how well the cover catches my attention. And I always pick wine based on how pretty...
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Personal Branding Pinterest Board
All year, I have been collecting the best personal branding resources across the web and have compiled them into one place. My “Brand YOU” Pinterest board includes a variety of tips, tricks and...
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Sewing Summit Class Schedule!
Hey Sewing Summit attendees! The class schedule has been posted and it’s about to go down in Salt Lake! Join me for my Personal Branding Class on Friday at 1:15pm. Sign up so we can get busy! During...
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Be yourself and your competition won’t matter!
Stop comparing yourself! Just stop it! We’ve all done it…seeing how we stack up next to our competition, sizing up someone else’s blog, comparing ourselves to an ex’s new girlfriend (or new wife for...
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QUIZ: Do you need personal branding?
I often get asked the question “What is personal branding?” And then it is followed by the question “Do I need it?” The definition of personal branding can be found here and the answer to whether you...
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The Branding Process Starts with Strategy
Without vision, the brand will perish! Whether building a personal brand or branding a small business, it always has to start with vision and therefore strategy. Strategy is the most important element...
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8 Essentials to Bring to Blogging Conferences
Whether you are attending Alt Summit, Sewing Summit, Blogher or the many other blogging conferences across the country, make sure you bring the essentials to best leverage the experience for your blog...
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The Girls Guide to Personal Branding – Coming Soon!
I am super excited to announce my book “The Girls Guide to Personal Branding – Understanding the Anatomy of Brand You“ available this winter! Complete step-by-step guide to discovering, defining and...
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It’s Time to Start Your Blog Already! In 6 Weeks!
Sign up before Mon., Nov. 18, 2013 in order to start your blog before the end of the year! Have you been talking about blogging for years but haven’t taken the leap? Do your friends think you should...
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